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Level is a modern marketing agency focused on combining real-time data with target insights to create a brand spark.

We believe focus leads to

We believe all strong brands begin with an understanding. An understanding of people, their needs, and what needs are and are not being met.

We believe that this understanding will lead to stronger ideas that connect and motivate people to act.

We believe brands can transform human behavior.

Creative to stimulate

A striped, short-hair house-cat and border collie dog lying beside each other on a large cushion.

Outdoor Enjoyment

Closeup of a border collie dog with a yellow rubber duck toy in its mouth.

Private Life

Low-angle view of a living room withcat standing on the back of a couch while a dog watches it.

Out of Reach

Somfy is a very strong global brand, although not as strong in the United States. Entering U.S. markets, we faced low category and low brand awareness.

Appealing to the affluent, tech-savvy homeowners that are constantly on the go presented opportunities to rethink how “Smart Home” benefits can meet human needs in ways never imagined before.

The fun-loving friendship of “Cat” and “Dog” make the product demonstration messages stick and encourage purchase. The campaign was so successful, it was rolled-out globally.

A closeup of a hand pouring a can of seltzer over a glass of ice.

Coconut Grapefruit Margarita

A group of people sitting at a restaurant bar.

Gourmet Cube at Home

Closeup view of a pink drink in a glass of ice with a lime wedge garnish.

Original Chewable Ice

Elevating the perception of “luxury homes” beyond hardwood floors and granite countertops created an opportunity to redefine the category – the idea of unexpected luxury was born.

Scotsman Residential Ice applied our “three-legged” digital approach to achieve success well beyond forecast. Product information, usage and lifestyle were woven together to demonstrate the unexpected luxuries Scotsman ice can bring to your family.

Aster – Elevate your space

Aster – Style

Vairgo – Quiet Bold

Vairgo – Warm/Cool

Dependable, highly functional lighting solutions is a wonderful position to own among the A&D communities. Unless sales and margin growth reside in the decorative lighting segment. Brand elasticity – evolving to a new position without losing audience trust in the current position – is serious business.

Spotlighting inspired design with the added benefit of a sound-absorbing light fixture enlightened our audience to the brand’s transformation.

More than just the space between. The middle holds everything together.

CenterPointe – Come together

Inspiration makes us human. Explore your inspiration

Heritage – Expression makes us human

Expression makes us human. Explore your expression.

SUPA – Expression makes us human

EGGERS – Creating makes us human

The importance of connecting brands to emotive variables could not be more crucial for B2B companies – not only do they have to be conscious of the needs of their direct business clients, but also their clients’ customers.

VT’s multi-brand portfolio connects the head and the heart – providing the emotion that moves people to respond and the reasons to convince them to act – by linking the assurance of flawless design with the permission to let your individual style shine.

TAMKO

Endicott

EFCO

BEHR Paint – Misty Morin

BEHR Paint – Refreshing Pool

BEHR Paint – Down Pour

VT – Taxi

VT – YUM

AGC – WOW

Capabilities to create

Inside knowledge is our core agency difference. It comes from our focus on how people engage with the products they use and specify in their homes and all commercial building spaces.

This is why the insights are fresher, the strategies ring truer, and the creative messages speak with more persuasive heart and soul.

Strategy

Strategic Planning
Research
Brand Development
Communication Insights
Connection Strategies

Creative

Brand Expression
Concept Development
Advertising & Brand
Communications

Digital

Digital Strategy
Website Design
Social Media
Analytics